Impact report

Transparency, accountability, and storytelling are critical for mission-driven organizations. In this case study, we follow the journey of Nour Social Solutions, a UAE-based nonprofit focused on community health, as they partnered with Athar+ to develop their first-ever Impact Report — a strategic move that resulted in increased trust, funding opportunities, and greater visibility within the sector.

Key Takeaways

Impact reporting is a strategic tool, not just a formality

Storytelling + data = powerful communications that attract funding

External support from platforms like Athar+ can accelerate reporting maturity

Context

Nour Social Solutions had been operating since 2020, running successful health education campaigns, mobile clinics, and community engagement programs across Abu Dhabi. While their work was gaining traction on the ground, they lacked a structured way to communicate their outcomes to stakeholders, potential funders, and the broader community.

Donors and partners had begun requesting more concrete reporting on results, and the leadership team realized the absence of a formal impact report was holding them back from larger partnerships and multi-year grants.

Solution

In early 2024, Nour joined Athar+ and immediately took advantage of its Strategic Communication Support and Impact Measurement Services. The organization was enrolled in a specialized Impact Reporting Workshop Series and paired with a dedicated advisor from the Athar+ capacity-building team.

Over three months, Nour Social Solutions:

Identified key outcomes and success metrics aligned with their mission
Mapped their Theory of Change in collaboration with the advisor
Collected qualitative data, including case stories, interviews, and surveys
Built a professional-grade report using a structured Impact Report Template provided by Athar+
Integrated SDG alignment to strengthen global positioning

The team also received design and publishing guidance, ensuring the final product was visually compelling and easily shareable with stakeholders.

Impact

The completed 2023 Impact Report launched mid-year and immediately created new momentum for the organization. As a direct result:

Nour secured a two-year grant of AED 500,000 from a regional health foundation
They received media coverage and were invited to speak at two industry forums
Stakeholder engagement increased, with 35% more partner inquiries within three months
Internally, the report helped unify staff and volunteers under a clear vision of progress and accountability

The report became more than a document — it became a strategic asset that positioned Nour as a credible, data-driven leader in community health.